Lessons in Collaboration from AGRITECHNICA

Piers Costley Vice President of Operations, Ag Solutions at Proagrica

Towards the end of last year, the Proagrica team had the privilege of attending AGRITECHNICA, the world’s leading fair for agricultural machinery. This event was particularly meaningful to us, as we were honoured with an invitation from John Deere to proudly represent Proagrica on their stand.

This experience proved invaluable, as it presented a unique opportunity to engage directly with our customers and other industry leaders. AGRITECHNICA usually serves as an industry melting pot for meaningful conversations and the fostering of new relationships, and this was the case yet again. I wanted to share my thoughts following another successful event.  

Our Time with John Deere

Our relationship with John Deere continues to grow from strength to strength, with the latest integration between the Proagrica Farmplan Gatekeeper software and the John Deere Operations CenterTM signifying even more progress. This tool has proven instrumental in alleviating the challenges farmers encounter when executing workplans, particularly concerning variable rate application maps.

Through this latest development, the team had the opportunity to join the John Deere stand at AGRITECHNICA and highlight this integration. The stand generated a huge amount of interest and footfall over the course of the event. It also served as the prime setting for practical demonstrations, catering to both existing and potential customers. These demonstrations illustrated the ease of the Gatekeeper tool and how it can deliver tangible value to farmers in the field, enabling them to optimise the use of their existing resources.

Beyond the Stand

Away from our activities on the stand, AGRITECHNICA was vast, with over 2,800 exhibitors and five stages. Many of our Proagrica partners were also present, including Ag Leader, Kubota, CNH, and AGCO. Engaging in discussions with these partners presented another valuable opportunity to underscore the importance of the Gatekeeper software in farm management, highlighting its capabilities and advantages. A central focus of these conversations was the integration prowess of the Gatekeeper software, given its ability to integrate with a wide range of industry-leading manufacturers and service providers. This feature empowers farmers to utilise devices and machinery that align precisely with their business needs.

Events such as AGRITECHNICA serve as platforms for exchanging ideas, showcasing innovations, and forging partnerships. Through these events, we can spotlight our work, and the value we can provide for farmers to thrive in this evolving agriculture ecosystem.

Looking back at the event, I would like to express how proud we are of our partnership with John Deere to date. It’s a collaboration that resonates deeply with Proagrica’s commitment to delivering genuine solutions that truly benefit our customers.

As we embark on our journey into 2024, we are eager to sustain our collaborative efforts with our valued partners such as John Deere. We are also committed to having a strong presence at industry events, including LAMMA 2024, which we have just attended.

We look forward to continuing to shape the future of agriculture through shared knowledge and collaborative partnerships.

To learn more about the value our partnership with John Deere can bring to you, contact us here.


Your business is our business

Contact our experienced team to identify the right solutions for your farming business big or small